Login   /  Logout   /  Resources for Consumers  /  Create a FREE Online Account  /  Contact Us
Consumer Help Membership Centers of Excellence Advocacy Events Who We Are Careers Blog

DMA Corporate Responsibility Resource Center

Welcome to DMA’s Corporate Responsibility Resource Center for Businesses! Please click on your category of interest:

*Resources with an asterisk are only accessible to DMA Members. You must sign in with your member Username and Password for access. If you would like information on joining DMA, please click here: join now.

Consumer Help Page

Complaint Handling Procedures & How to File a Complaint

Ethics Case Complaint Form – OBA Compliance

Marketing Choice:

To manage your mail and email preferences, please click here.

To manage your online interest-based advertising preferences, please click here.

Back to top

DMA Self-Regulatory & Compliance Tools

Guidelines on Ethical Business Practice

DMA Member Principles

Do the Right Thing (Examples and Questions Regarding Ethics Guidelines)

Description of DMA Corporate Responsibility Committees

*Direct Comment

DMA/BBB Mediation & Arbitration Service

Complaint Handling Procedures & How to File a Complaint

Ethics Case Complaint Form

Report on Ethics Committee Findings

DMA Triple Bottom Line Bulletin (3BL)

DMA Compliance Network Sign-Up

DMA Compliance Webinars

Compliance Webinar Materials

Back to top


How to Comply with the Children’s Online Privacy Protection Rule

What Direct Marketers Need to Know About the Gramm-Leach-Bliley Act

Privacy Provisions of HIPAA FAQ

NEW Self Regulatory Program for Online Behavioral Advertising

*Privacy Policy Generator

*Children’s Privacy Policy Generator

*Gramm-Leach-Bliley Privacy Policy Generator

CCC Reminder: Update Your Privacy Policy to Refer Consumers to DMAchoice

Back to top

Information Security & Identity Theft

FTC & DMA Campaign: AvoID Theft

*DMA Call Script Guides for Identity Theft Assistance & Prevention

Information Security: Safeguarding Personal Data in Your Care

*DMA/Solutionary Information Security and Compliance Assessment Tool

Protecting Personal Information: An FTC Guide for Businesses

Back to top

DMAchoice Preference Services Subscriber Information

Mail Preference Service (MPS) Subscriber Information

Email Preference Service (eMPS) Subscriber Information

Telephone Preference Service (TPS) Subscriber Information

DMAchoice: Essential Information for Members - Including FAQs

Foreign Mail Preference Service (FMPS) Subscriber Information

Deceased Do Not Contact List (DDNC) Subscriber Information

Wireless Ported Numbers File

Wireless Block Identifier

Back to top

E-Commerce Resources

DMA's E-Commerce Integrity Resource Center

*DMA's Email Authentication Help Center

Quick-Glance Reference Guide to the Federal CAN-SPAM Act

The CAN SPAM Act of 2003

Anti-Spam FAQ

OnGuard Online

DMA’s Email Authentication Requirement: FAQs and Best Practices

DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing

Back to top

Additional Legal Resources For Direct Marketers

DMA Guidance to List Industry on FTC Legal Interpretation

30 Day Rule (Mail or Telephone Order Merchandise Rule)

*Preserving the Credit Economy FCRA Reauthorization
Why It Matters to All Direct Marketers

Sweepstakes Do’s and Don’ts for Marketers: A "Plain Language" Guide to the Deceptive Mail Prevention and Enforcement Act 1999

DMA Alert for Marketers: Envelope Copy Must be Honest

*Guidance for Establishing & Substantiating Shipping and Handling Charges

Back to top

Telemarketing & Fax Resources

*Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email – Fact Sheet

*Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email - Flowchart

*A Matter of Fax: What Direct Marketers Need to Know About Sending Commercial Faxes

*TCPA Safe Harbor Compliance Reminder

Alert for Marketers: Offshoring: Preserving Consumer Protection & Trust

DMA Statement: Caller-ID Falsification

Complying with the FTC's Telemarketing Sales Rule

10 Steps to Making a Sale under the FTC's Telemarketing Sales Rule

Alert for Marketers: Proper Use of Prerecorded Messages

*Alert for Marketers: Critical Checkpoints for Consumer Calling Campaigns

Checklist for Creating a Do-Not-Call Policy Statement for Consumers

Making a Sale Under the FTC's New Telemarketing Sales Rule Flow Chart

Fundraising for Nonprofits Flowchart

Back to top


DMA Environmental Resource Center

*The Green 15 Toolkit

Recycle Please Campaign

*Environmental Planning Tool & Optional Policy Generator

Back to top

EU Safe Harbor

*Safe Harbor Program: A Guide for Businesses

Back to top


This e-bulletin, published monthly by DMA's Corporate & Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org or ethics@the-dma.org.

Back to top


Because self-regulation and responsible marketing are so important to the overall health of the direct marketing community, DMA’s Corporate & Social Responsibility (CSR) department hosts free compliance briefings for DMA members. Topics range from self-regulation and privacy/ethics to environment and international affairs. To receive notification of compliance webinar offerings, please email ethics@the-dma.org.

Back to top