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What Types Of Email Should Be Authenticated?

DMA�s authentication guideline requires that marketers authenticate ALL outbound email that they send or that their service bureaus send on their behalf.

From a practical business standpoint, even if you are not a DMA member, you should authenticate your email to ensure reliable delivery and uninterrupted workflow.

Following is a list of some of the categories of email that your organization may be sending and that need to be authenticated.

List Rental Email
Marketing & Promotional Email
Customer Service Email
Non-Bulk Corporate Communications Email
Email From Mobile Devices
Sales Email
Receipts or Shipping Confirmation Email
Monthly Statements Via Email
Newsletters Via Email