Download Logo

“Recycle Please” Logo Specifications and Guidelines

The centerpiece of this campaign is a logo featuring a blue recycle bin with the “Recycle Please” message, “Recycle Please” web address (, and the DMA “power button”. To accommodate different sizes, colors and formats of direct mail pieces, DMA has created several logo options that are consistent with the centerpiece logo.

In order to participate in this campaign, you must be a DMA member and notify DMA of your intention to participate. Before downloading the logo, please complete this Recycle Please sign-up form and return it to DMA via email ( or fax (202.955.0085).

DMA member organizations should display the logo as frequently and prominently as possible:

  • in their catalogs and/or direct mail pieces that can be recycled; and/or
  • on packaging, packaging materials, and/or envelopes that they send that can be recycled.

Members may also display the logo on their website, use it in communications or outreach to business employees and colleagues, schools and other groups in their local communities.

Click here to view logo options and specs (pdf file)

Click here to download English and/or Spanish versions of the logo.