DMA Green 15 ™ Pledge for Suppliers
DMA has announced a target goal to reduce 1 million metric tons of carbon emissions between 2009 to 2013 through smart list and data management, and resulting direct mail marketing activity. Accomplishing this goal requires all DMA members to take active steps now, by adopting the “DMA Green 15 ™,” a set of operating principles for efficient and responsible marketing that affect environmental performance. As a start, DMA asks its members to help improve the relevance, deliverability and carbon footprint of direct mail through widespread adoption of key list hygiene practices, among other elements of the Green 15 ™.
Towards this end, the Green 15 ™ Pledge for Suppliers is a voluntary public recognition program that asks suppliers in the direct marketing community to pledge that their organizations are taking certain steps throughout the direct marketing process to (1) improve their environmental footprints and “triple bottom-line” (profit, planet and people) performance, as well as (2) help educate and improve their clients’ efficiency and environmental performance in key areas as feasible.
This customizable Pledge is intended to be tailored by your organization to achieve greater sustainability and “triple bottom line” results: financial profitability, environmental performance, and social responsibility. In recognition of the pivotal role suppliers play in the empowerment of our community, the Pledge also asks suppliers to make their best efforts to educate, train and make resources and expertise available to clients in support of those Green 15 ™ tenets that are germane to their business.
Potential benefits from taking the Green 15 ™ Pledge are numerous:
- Increased organizational efficiency
- Demonstrable cost savings
- Reduced waste and greenhouse gas emissions
- Better customer relations and greater brand loyalty
- Greater innovation and inspired employees
- Achievement of DMA’s first industry-wide “green goal“
DMA member organizations who take the voluntary pledge will receive a DMA Green 15 ™ logo which they may display on their websites and printed marketing materials to communicate their environmental commitments to customers, clients, and other stakeholders.
As an added bonus, DMA also will acknowledge your organization in the “Who Has Taken the Green 15 ™ Pledge” section on the DMA environmental website, as well as spotlight your organization in the DMA Corporate & Social Responsibility department’s monthly Triple Bottom Line Bulletin and other future DMA venues.
Take the DMA Green 15 ™ Pledge for Suppliers!
Coming Soon! DMA Eco-Resource Directory
Questions or Comments? Email environment@the-dma.org