DMA’s Environmentally Responsible Marketer (ERM) Certificate Program
ERM: The Career Accreditation That Can Change Marketing.
Build your resume, value to your organization, and expertise in environment and sustainability issues germane to direct marketing with DMA’s Environmentally Responsible Marketer Certificate Program!
Is sustainability a part of your organization’s corporate strategy? Is anyone at your organization dedicated to keeping up-to-date on the latest trends in environmental and sustainability matters to ensure the long term viability of your business? Does greening the marketing process motivate you as a business person?
If you answer YES to any of these questions, then an ERM certificate from DMA is right for you, your career and your employer. And it’s easy to do – just 11 courses that you take on-demand or at a larger DMA conference - and you earn a Certificate in Environmentally Responsible Marketing. Start your green professional journey here.
BENEFITS OF PARTICIPATING
Achieving sustainability in marketing – from a triple bottom line perspective – is more vital than ever, especially in uncertain economic times and with increasing stakeholder pressure to operate responsibly – efficiently, fiscally, ethically and environmentally.
This 11-module certificate curriculum, conducted online at your leisure, builds your resume and teaches you how to develop and execute marketing strategies that deliver results in each area of the triple bottom line (People, Planet, Profit):
» Improve your company’s environmental footprint, corporate image and brand value.» Save your company money and improve your company’s operating efficiency.
» Anticipate and respond to stakeholders, and keep potential marketing regulation and criticisms at bay.
Sign up today to gain a solid foundation in business ethics and environmental affairs germane to direct marketing, and actionable insights and strategies you can implement today. Here’s how to register.
COURSE DETAILS
DMA’s Environmentally Responsible Marketer Certificate Program consists of 11 courses, including nine core modules and two electives (choose from five available electives). The nine core modules will be offered online. The elective modules will be offered live at a larger DMA conference. All modules – both those offered online and those offered live at conferences – will be recorded and offered online and on-demand after the live event, so that you can take the courses when you have the time and it is convenient for you.
Expert Instructors: Developed and taught by leading marketers and experts in corporate responsibility and environmental affairs, each module is approximately one and a half hours in duration.
Interactive, Online Courses: The certification program features interactive quizzes, audio and video clips, and useful resources and links. Best of all, you can take the courses at your own pace, when you have the time, from the convenience of your desk or home. Simply complete the courses anytime over the next two years. Review the list of course modules.
Certificate of Achievement: Once 11 courses are completed, consisting of nine core and two elective modules, marketing professionals will earn a Certificate in Environmentally Responsible Marketing (ERM), suitable for framing.
REGISTER NOW
Register Today: With certification, you will learn how to develop a sustainable, ethical and environmental business strategy to continuously improve any organization’s footprint, meet customers’ expectations, and achieve the triple bottom line (profit, environmental performance and social responsibility). You will be capable of employing current best practices in green marketing to increase efficiency, cut costs, and demonstrate environmental stewardship and corporate responsibility to your customers.
Register here.
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