DMA’s Environmental Resource Center!

DMA Environmental Resource Center

"Starting today, the direct marketing community must embrace sustainability as a business concept and objective, and work towards a future that is both profitable and eco-friendly."
DMA President & CEO
John A. Greco, Jr.

MailMatters Toolkit This toolkit educates on the myths and misperceptions about direct marketing’s environmental impact, as well as the benefits and convenience of direct mail, including the importance of direct mail to America’s economy.	Green 15 Toolkit This toolkit contains the information and resources that members need to understand and comply with DMA’s Environmental Resolution (May 2007), which calls upon members worldwide to implement and benchmark a set of 15 eco-friendly business practices.
Recycle Please Campaign This campaign encourages DMA members to use a “Recycle Please” logo to raise consumer awareness about the current widespread capacity to recycle used magazines, catalogs, and direct mail, and the environmental benefits of doing so.	Environmental Planning Tool & Policy Generator This practical and easy-to-apply tool is intended to be used by your organization to assist in conducting an internal evaluation of environmental practices that affect aspects of your marketing process and generate an environmental vision statement or policy for your organization to consider and adopt.
Triple Bottom Line (3BL) Bulletin Published monthly by DMA’s CSR department, this e-bulletin contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit.	Green Your Career... and Green Your Bottom Line Build your resume and help your organization achieve the triple bottom line with DMA’s Environmentally Responsible Marketer Certificate (ERM) Program!

	New! DMA’s MailMatters Toolkit Note from DMA’s President & CEO, John A. Greco, Jr. Fun Facts About Direct Mail The Bargains & Conveniences of Direct Mail Keep the Mail Moving Mail Goes Green Direct Mail & the Environment Fun Classroom Projects - Advertising Mail NEW! Tips for Shopping by Mail, Telephone, or Online
	Green Tips & Facts DMA GREEN TIP OF THE WEEK Use (or have your service bureau use) DMAchoice monthly to screen your consumer prospecting lists. DMAchoice (formerly MPS) is an online tool developed by DMA to help consumers manage their mail. For DMAchoice subscriber information, as well as member information and FAQs on this enhanced tool, please click here. To review your organization's listing in DMAchoice, please visit www.DMAchoice.org. DMA ENVIRONMENTAL RESOURCE GUIDE FOR DIRECT MARKETERS This guide distills key environmental concepts down to practical steps for your company. It provides useful information for learning about the source of your paper supplies, designing mailings and targeting lists to minimize waste. READ MORE DMA ENVIRONMENTAL ALERTS Global Warming, Climate Change, and Waste: How To Lessen Your Company's Impact This fact sheet discusses how members of the direct marketing community can lessen their organization's impact on global warming and climate change through waste prevention and recycling. READ MORE Mailing List Management: A Key To Waste Reduction This fact sheet provides a list of environmental action items that you can take today to minimize defective addresses, duplicate addresses, unwanted mail and undeliverable mail. READ MORE Where Paper Comes From: Virgin Fiber Sources This fact sheet provides a primer on virgin fiber sources -- where paper comes from, important definitions and resources, and questions you should be asking your paper suppliers. READ MORE Where Paper Comes From: Recycled Fiber Sources This fact sheet provides you with a primer on the recycling process – the role recycling plays in the direct marketing process, important definitions/resources and questions you should be asking yourself and your paper suppliers. READ MORE Packaging & Fulfillment: Reduce, Reuse, Recycle This fact sheet discusses the key to effective environmental packaging/ fulfillment policies: reduce, reuse and recycle. READ MORE Increasing Demand For Recycled Paper This fact sheet discusses how recycling efforts are at an all time high but there is a need to do even more to keep up with the increasing demand for recycled products. READ MORE Source Reduction, Recycling & Waste Management In The Workplace There are many positive steps you can take to ensure a more efficient, environmentally sensible workplace; a more motivated staff; and effective community outreach. This fact sheet contains strategies you can implement immediately in your own offices, warehouses and production plants. READ MORE Communicate Your Environmental Principles This fact sheet discusses the steps you need to take to communicate your environmental message – research, knowing your audience, and knowing your message. READ MORE MAILMATTERS TOOLKIT DMA’s MailMatters Toolkit is an online initiative aimed at educating consumers about the benefits of direct mail, as well as the challenges direct mail faces today. READ MORE
	Green Webinars & Education DMA VIRTUAL SEMINAR: BETTER CHOICES TO IMPROVE YOUR ENVIRONMENTAL FOOTPRINT (MARCH 21, 2007) This seminar has already taken place. To review the presentation from this session, please click here.
	Committees & Networks DMA COMMITTEE ON ENVIRONMENT & SOCIAL RESPONSIBILITY (CESR) CESR’s mission, as mandated by DMA’s Board of Directors in 2005, is to identify challenges germane to direct marketing companies being good corporate citizens and influences DMA members to make progress on these challenges. CESR currently has two subcommittees, one of which is focused on environmental issues, the other on e-commerce integrity. READ MORE DMA TRIPLE BOTTOM LINE BULLETIN (3BL) This e-bulletin, published monthly by DMA's Corporate & Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org.