Green Tips and Facts
Green Webinars & Education
Committees and
Networks
DMA's
Green Goal
Recycle Please Campaign
MailMatters Toolkit
Green 15™ Toolkit
ECHO Green Marketing Award

DMA Environmental Resource Center

 

Green 15™ Pledge
This public recognition program asks direct marketers and suppliers to pledge to take certain steps to improve their eco-footprints.
Recycle Please Campaign
This successful public education campaign encourages consumers to recycle catalogs and direct mail after reading them.
Making Environmental Claims & the FTC
Most Recent -- FTC Guides for the Use of Environmental Marketing Claims
Most Recent -- Definition and History of "Recycled" in FTC Environmental Marketing Guides
Tweet Green @DMA_Environment
10 Tips for Print & Digital Communicators To Improve Marketing’s Environmental Performance
MailMatters Toolkit
This toolkit reveals the facts about direct mail’s environmental impact and benefits to the American economy.
Environmental Planning Tool & Policy Generator
This handy tool assists organizations with creating environmental policies and vision statements.
DMA ECHO “Green Marketing Award”
This award honors the most innovative campaign employing sustainable green marketing strategies and techniques.
Triple Bottom Line (3BL) Newsletter
This free e-newsletter contains the information you need to market responsibly and achieve the triple bottom line.

 

 


DMA's MailMatters Toolkit

Green Tips & Facts

DMA GREEN TIP OF THE WEEK
Use (or have your service bureau use) DMAchoice monthly to screen your consumer prospecting lists. DMAchoice (formerly MPS) is an online tool developed by DMA to help consumers manage their mail. For DMAchoice subscriber information, as well as member information and FAQs on this enhanced tool, please click here. To review your organization's listing in DMAchoice, please visit www.DMAchoice.org.

DMA ENVIRONMENTAL RESOURCE GUIDE FOR DIRECT MARKETERS
This guide distills key environmental concepts down to practical steps for your company. It provides useful information for learning about the source of your paper supplies, designing mailings and targeting lists to minimize waste.
READ MORE

DMA ENVIRONMENTAL ALERTS

Global Warming, Climate Change, and Waste: How To Lessen Your Company's Impact
This fact sheet discusses how members of the direct marketing community can lessen their organization's impact on global warming and climate change through waste prevention and recycling.
READ MORE

Can Canada Influence the World to Act More Responsibly in Forestry and Paper-Buying – and Help Our Climate?
How brands source and purchase paper and paper packaging is one way they can make a tangible difference – and improve each brand’s own reputation and sustainability.  Direct marketers need to know their supply chains, right down to where their papers’ fibers originate.
READ MORE

Mailing List Management: A Key To Waste Reduction
This fact sheet provides a list of environmental action items that you can take today to minimize defective addresses, duplicate addresses, unwanted mail and undeliverable mail.
READ MORE

Where Paper Comes From: Virgin Fiber Sources
This fact sheet provides a primer on virgin fiber sources -- where paper comes from, important definitions and resources, and questions you should be asking your paper suppliers.
READ MORE

Where Paper Comes From: Recycled Fiber Sources
This fact sheet provides you with a primer on the recycling process – the role recycling plays in the direct marketing process, important definitions/resources and questions you should be asking yourself and your paper suppliers.
READ MORE

Packaging & Fulfillment: Reduce, Reuse, Recycle
This fact sheet discusses the key to effective environmental packaging/ fulfillment policies: reduce, reuse and recycle.
READ MORE

Increasing Demand For Recycled Paper
This fact sheet discusses how recycling efforts are at an all time high but there is a need to do even more to keep up with the increasing demand for recycled products.
READ MORE

Source Reduction, Recycling & Waste Management In The Workplace
There are many positive steps you can take to ensure a more efficient, environmentally sensible workplace; a more motivated staff; and effective community outreach. This fact sheet contains strategies you can implement immediately in your own offices, warehouses and production plants.
READ MORE

Communicate Your Environmental Principles
This fact sheet discusses the steps you need to take to communicate your environmental message – research, knowing your audience, and knowing your message.
READ MORE

MAILMATTERS TOOLKIT
DMA’s MailMatters Toolkit is an online initiative aimed at educating consumers about the benefits of direct mail, as well as the challenges direct mail faces today.
READ MORE

Green Webinars & Education

CRITICAL ISSUES IN DIRECT MARKETING: WHAT DIRECT MARKETERS NEED TO KNOW ABOUT IMPROVING THEIR ENVIRONMENTAL IMPACT (April 22, 2009 at 3:30 pm ET)
Learn why ‘going green’ matters to the marketing community and to your organization’s “triple bottom-line” performance. Environmental experts will let you know about free DMA tools and resources to help your organization develop a long-term, sustainable environmental strategy, and make economic and eco-friendly decisions throughout the direct marketing process. The experts also will highlight little known facts about direct marketing’s impact on the environment (in all media categories) and give you the information you need to communicate more effectively with your customers and other key stakeholders. For information, please email environment@the-dma.org.

DMA VIRTUAL SEMINAR: BETTER CHOICES TO IMPROVE YOUR ENVIRONMENTAL FOOTPRINT (MARCH 21, 2007)
This seminar has already taken place. To review the presentation from this session, please click here.

Committees & Networks

DMA COMMITTEE ON ENVIRONMENT & SOCIAL RESPONSIBILITY (CESR)
CESR’s mission, as mandated by DMA’s Board of Directors in 2005, is to identify challenges germane to direct marketing companies being good corporate citizens and influences DMA members to make progress on these challenges. CESR currently has two subcommittees, one of which is focused on environmental issues, the other on e-commerce integrity. READ MORE

DMA TRIPLE BOTTOM LINE BULLETIN (3BL)
This e-bulletin, published monthly by DMA's Corporate & Social Responsibility (CSR) department, is free for DMA members and covers the latest news and information on ethics/compliance, social responsibility, and environmental matters affecting multi-channel marketers. 3BL contains the information you need to market responsibly and achieve the triple bottom line: social, environmental and financial profit. For more information or to opt-in to receive the newsletter, please email environment@the-dma.org.