What Types Of Email Should Be Authenticated?

DMA’s authentication guideline requires that marketers authenticate ALL outbound email that they send or that their service bureaus send on their behalf.

From a practical business standpoint, even if you are not a DMA member, you should authenticate your email to ensure reliable delivery and uninterrupted workflow.

Following is a list of some of the categories of email that your organization may be sending and that need to be authenticated.

• List Rental Email
• Marketing & Promotional Email
• Customer Service Email
• Non-Bulk Corporate Communications Email
• Email From Mobile Devices
• Sales Email
• Receipts or Shipping Confirmation Email
• Monthly Statements Via Email
• Newsletters Via Email

© Direct Marketing Association | Privacy Statement | Site Map | Share