Other Email Authentication Resources for Marketers

• Authentication and Online Trust Alliance (AOTA) Email Authentication Resources & Compliance Reports: http://aotalliance.org/resources/authentication/



• DMA’s Anti Spam Resource Page: http://www.the-dma.org/antispam



• DMA’s Email Authentication Compliance Assistance Resource: http://www.the-dma.org/guidelines/emailauthenticationcomplianceassistance.pdf



• DMA’s Council for Responsible Email (CRE) Email Delivery Best Practices for Marketers and List Owners: http://www.the-dma.org/antispam/EmailBPFINAL.pdf



• DMA/Bigfoot Interactive (now Epsilon Interactive) White Paper on Authentication, Accreditation & Reputation: http://www.the-dma.org/whitepapers/BI_DMA_AARWhitepaper.pdf



• Return Path: Resource Center and White Papers for Email Marketers:
  Beyond Authentication: Keys to Email Delivery Success
  Email Accreditation Programs: What Is All the Buzz About?
  Email Authentication: Actions you need to take today
  UPDATED: Authentication: What We Know Today and What’s Coming Tomorrow
  http://www.returnpath.net



• The Federal Trade Commission’s website contains a summary of a workshop held on authentication: http://www.ftc.gov



• AOL Postmaster: Information on AOL’s policies, standards and guidelines relating to email. Information and tools on SPF technology, error messages, feedback loops and white lists: http://postmaster.info.aol.com/



• Messaging Anti-Abuse Working Group (MAAWG): http://www.maawg.org



• Domain Name System (DNS) Registry: http://www.dnsstuff.com



• Sender Policy Framework (SPF) Information Page: http://www.openspf.org



• Sender Policy Framework (SPF) Setup Wizard: http://www.openspf.org/wizard.html



• Microsoft’s Sender ID Framework (SIDF) Information Page: http://www.microsoft.com/mscorp/safety/technologies/senderid/default.mspx



• Microsoft Sender ID Framework (SIDF) Setup Wizard: http://www.microsoft.com/mscorp/safety/content/technologies/senderid/wizard/



• Yahoo’s DomainKeys Identified Mail (DKIM): http://domainkeys.sf.net.

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