DMA Email Authentication Help Center

Welcome to DMA's Email Authentication Help Center!

General Information

What is email authentication? What types of email should be authenticated? What are domains? What are IP addresses? How's authentication different from encryption?

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Why Authenticate

• DMA's requirement that member companies must use email authentication
• The advantages of email authentication

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Preparation

• Access the Email Authentication Checklist to collect the necessary information so that you are ready to set up email authentication

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How To

• I have collected the necessary information. Now how do I authenticate my emails?
• How to evaluate the different types of authentication (SPF, Sender-ID, DomainKeys)
• How to confirm if my emails are authenticated

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General Assistance

• List upcoming events and webinars on email authentication
• Help me get in touch with experts who can assist me

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Other Resources

• Email Authentication Resources for Marketers