DMA Email Authentication Help Center

Welcome to DMA's Email Authentication Help Center!

NEW! DMA/Return Path Reputation Registry

• Test whether your emails are authenticated and compare your email reputation to other senders

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General Information

What is email authentication? What types of email should be authenticated? What are domains? What are IP addresses? How's authentication different from encryption?

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Why Authenticate

• DMA's requirement that member companies must use email authentication
• The advantages of email authentication

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Preparation

• Access the Email Authentication Checklist to collect the necessary information so that you are ready to set up email authentication

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How To

• I have collected the necessary information. Now how do I authenticate my emails?
• How to evaluate the different types of authentication (SPF, Sender-ID, DomainKeys)
• How to confirm if my emails are authenticated
• NEW! Test whether your emails are authenticated and compare your email reputation to other senders

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General Assistance

• List upcoming events and webinars on email authentication
• Help me get in touch with experts who can assist me

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Other Resources

• Email Authentication Resources for Marketers

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