E-Commerce Integrity Archives

CAN-SPAM RESOURCES

DMA’s letter to FTC (January 2005)
http://www.the-dma.org/antispam/dmalettertoFTConSpamActClarification.pdf
DMA, on behalf of its members sent this letter to the Federal Trade Commission (FTC) asking the FTC staff to provide an opinion regarding who is the “sender” of a commercial e-mail message under the CAN-SPAM Act of 2004 when a single message consists of one or more advertisements from different companies, and the recipient has provided permission to receive the e-mail message.

FTC Responds to DMA Request for Clarification on Joint Permission E-Mail Marketing (March 2005)
http://www.the-dma.org/antispam/ftcOpinionSpamActclarification.pdf
The Federal Trade Commission’s (FTC) response to a request initiated by DMA to clarify who is the “sender" for certain e-mail messages.

Defining Primary Purpose: Comments of the DMA submitted to the FTC on CAN SPAM Act Rulemaking (September 2004)
http://www.the-dma.org/antispam/DMAcommentsspamrulemakingSept132004.pdf

Defining Primary Purpose: Letter to the FTC from 22 trade associations and business coalitions regarding shared principles on CAN SPAM Act Rulemaking (September 2004)
http://www.the-dma.org/antispam/AssociationLtrspamrulemakingSept132004.pdf

Comments of the DMA submitted to the FTC on CAN SPAM Act Rulemaking (April 2004)
http://www.the-dma.org/antispam/CANSpamActRulemakingDMA.pdf

Letter to the FTC from 25 trade groups regarding shared principles on CAN Spam Act Rulemaking (April 2004)
http://www.the-dma.org/antispam/AssocLetterCANSPAM.pdf

DMA DOCUMENTS ON FTC’S PROPOSED DO NOT E-MAIL REGISTRY

DMA Summary of FTC’s Do Not E-mail Registry Report to Congress (June 2004)
http://www.the-dma.org/cgi/member/ftc_donotemail2004.shtml

Preserving the Promise of the E-mail Marketplace (March 2004)
http://www.the-dma.org/antispam/final.pdf
An Economic Assessment of the Proposed Federal Do-Not-E-mail Registry

DMA’s Written Testimony before the FTC on the proposed Do Not E-mail Registry (March 2004)
http://www.the-dma.org/cgi/disppressrelease?article=562

Letter to the FTC from 22 trade groups opposing a National Do Not E-mail Registry (March 2004)
http://www.the-dma.org/antispam/AssocLetter.pdf

PRESS RELEASES AND OTHER DMA ANTI-SPAM INITIATIVES

Direct Marketing Association Anti-Spam Working Strategy
http://www.the-dma.org/cgi/disppressrelease?article=452 The DMA is committed to upholding the principles outlined in this working document in its continuing efforts to combat spam while protecting legitimate e-mail marketing as an emerging and promising marketing channel.

Executive Summary of U.S. State Anti-Spam Laws (May 2003)
http://www.the-dma.org/antispam/statespamlaws.shtml

DMA Supports National Anti-Spam Law (December 2003)
http://www.the-dma.org/cgi/disppressrelease?article=531

Marketing trade groups applaud signing of national anti-spam law, caution on key provision that could lead to “Do Not E-Mail” list (December 2003)
http://www.the-dma.org/cgi/disppressrelease?article=536

Largest U.S. advertising and marketing trade groups release guidelines that establish standards for legitimate e-mail marketing practices (October 2003)
http://www.the-dma.org/cgi/disppressrelease?article=511