E-COMMERCE INTEGRITY RESOURCE CENTER
GENERAL RESOURCES FOR MARKETERS
AvoID Theft: Fighting Back Against Identity Theft
Protecting Personal Information: An FTC Guide for Businesses
DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing
Information Security: Safeguarding Personal Data in Your Care
DMA/Solutionary Information Security and Compliance Assessment Tool
Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email
Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email
EMAIL AUTHENTICATION TOOLS: ENSURE DELIVERABILITY
DMA’s Email Authentication Requirement: FAQs and Best Practices (March 2006)
DMA’s Board of Directors approved a new guideline for ethical marketing practices that took effect on February 1, 2006. This document will explain what authentication is, and what you should do to implement this new guideline within your company.
DMA Email Authentication Resource Directory (January 2006)
A list of companies that provide services to assist DMA members comply with DMA's email authentication requirement.
Email Service Provider’s Coalition Authentication Test Tool
This free tool allows you to test to make sure that all of your domain names are properly authenticated.
Council for Responsible Email, Email Delivery Best Practices For Marketers and List Owners (October 2005)
The following recommendations were developed to promote best practices for marketers and list owners seeking to maximize delivery of communications with their in-house files of customers and prospects that have given their consent/permission to be contacted via email.
Authentication, Accreditation & Reputation – For Marketers! (June 2005)
This white paper was designed to help marketers navigate the fast-changing and often confusing landscape of AAR with practical, plain-English advice.
DMA Requires Members to Adopt Email Authentication Systems (October 2005)
DMA announcement that it would begin requiring its member companies to adopt email authentication systems that help verify the authenticity of legitimate commercial email messages.
Questions and answers on the CAN-SPAM Act of 2003.
Quick-Glance Reference Guide to the New Federal CAN-SPAM Act
The DMA's quick-glance reference chart to the national anti-spam law
in the United States. Reprinting and distribution is permitted.
The CAN SPAM Act of 2003 (January 2003)
Text of Senate Bill 877, the CAN SPAM Act of 2003.
Sign-Up for DMA's Corporate Responsibility Network
Email newsletter that provides regular updates of current ethics and consumer protection issues.
DMA Interactive Marketing Advisory Board
DMA Marketing Technology and Internet Council
DMA Council for Responsible Email
DMA Search Engine Marketing Council
The Internet Alliance (IA) is the only advocacy organization of Internet policy professionals representing the Internet online industry in all 50 states. The IA’s mission is to promote confidence and trust in the Internet so it can reach its potential as the most dynamic market medium of this century.
E-COMMERCE INTERGRITY ARCHIVES
The E-Commerce Integrity Archives include past CAN-SPAM Resources, DMA Documents on FTC's Proposed Do Not Email Registry, and Press Releases and Other DMA Anti-Spam Initiatives.
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