E-COMMERCE INTEGRITY RESOURCE CENTER

GENERAL RESOURCES FOR MARKETERS

AvoID Theft: Fighting Back Against Identity Theft
www.the-dma.org/idtheft

OnGuard Online
www.the-dma.org/guidelines/OnGuardOnline.pdf

Protecting Personal Information: An FTC Guide for Businesses
http://www.ftc.gov/infosecurity

DMA's IMAB Best Practices for Online Advertising Networks and Affiliate Marketing
http://www.the-dma.org/guidelines/onlineadvertisingandaffiliatenetworkBP.pdf

Information Security: Safeguarding Personal Data in Your Care
http://www.the-dma.org/privacy/informationsecurity.shtml

DMA/Solutionary Information Security and Compliance Assessment Tool
http://www.the-dma.org/cgi/member/solutionary.shtml

Marketing Mistakes: Reaching Wireless Devices by Telephone, Text Message, or Email
http://www.the-dma.org/guidelines/WirelessAlert.pdf

Know The Rules For Contacting Wireless Devices By Telephone, Text Message, or Email
http://www.the-dma.org/guidelines/WirelessFlowChart.pdf

DMA Blog
http://the-dma.blogs.com/all_councils/

Children’s Privacy Policy Generator
http://www.the-dma.org/privacy/childrensppg2.shtml

Gramm-Leach-Bliley Privacy Policy Generator
http://www.the-dma.org/glb/createprivacy.shtml

EMAIL AUTHENTICATION TOOLS: ENSURE DELIVERABILITY

DMA’s Email Authentication Requirement: FAQs and Best Practices (March 2006)
http://www.the-dma.org/antispam/E-MailAuthenticationComplianceFINAL.pdf
DMA’s Board of Directors approved a new guideline for ethical marketing practices that took effect on February 1, 2006. This document will explain what authentication is, and what you should do to implement this new guideline within your company.

DMA Email Authentication Resource Directory (January 2006)
http://www.the-dma.org/antispam/emailauthentication.shtml
A list of companies that provide services to assist DMA members comply with DMA's email authentication requirement.

Email Service Provider’s Coalition Authentication Test Tool
http://senderid.espcoalition.org/
This free tool allows you to test to make sure that all of your domain names are properly authenticated.

Council for Responsible Email, Email Delivery Best Practices For Marketers and List Owners (October 2005)
http://www.the-dma.org/antispam/EmailBPFINAL.pdf
The following recommendations were developed to promote best practices for marketers and list owners seeking to maximize delivery of communications with their in-house files of customers and prospects that have given their consent/permission to be contacted via email.

Authentication, Accreditation & Reputation – For Marketers! (June 2005)
http://www.the-dma.org/whitepapers/BI_DMA_AARWhitepaper.pdf
This white paper was designed to help marketers navigate the fast-changing and often confusing landscape of AAR with practical, plain-English advice.

DMA Requires Members to Adopt Email Authentication Systems (October 2005)
http://www.the-dma.org/antispam/EMail_Authentication_Guidelines.pdf
DMA announcement that it would begin requiring its member companies to adopt email authentication systems that help verify the authenticity of legitimate commercial email messages.

CAN-SPAM RESOURCES

Anti-Spam FAQ
www.the-dma.org/cgi/member/spamfaq.shtml
Questions and answers on the CAN-SPAM Act of 2003.

Quick-Glance Reference Guide to the New Federal CAN-SPAM Act
http://www.the-dma.org/antispam/E-mail_Chart.pdf The DMA's quick-glance reference chart to the national anti-spam law
in the United States. Reprinting and distribution is permitted.

The CAN SPAM Act of 2003 (January 2003)
http://www.the-dma.org/antispam/can_spam_act_2003.pdf
Text of Senate Bill 877, the CAN SPAM Act of 2003.

GET INVOLVED

Sign-Up for DMA's Corporate Responsibility Network
http://www.the-dma.org/guidelines/DMACorporateResponsibilityNetwork.pdf
Email newsletter that provides regular updates of current ethics and consumer protection issues.

DMA Interactive Marketing Advisory Board
http://www.the-dma.org/groups/imab/

DMA Marketing Technology and Internet Council
http://www.the-dma.org/councils/mticouncil/

DMA Council for Responsible Email
http://www.the-dma.org/councils/responsibleemailcouncil/

DMA Search Engine Marketing Council
http://www.the-dma.org/councils/searchenginecouncil/

Internet Alliance
http://www.internetalliance.org/
The Internet Alliance (IA) is the only advocacy organization of Internet policy professionals representing the Internet online industry in all 50 states. The IA’s mission is to promote confidence and trust in the Internet so it can reach its potential as the most dynamic market medium of this century.

E-COMMERCE INTERGRITY ARCHIVES

The E-Commerce Integrity Archives include past CAN-SPAM Resources, DMA Documents on FTC's Proposed Do Not Email Registry, and Press Releases and Other DMA Anti-Spam Initiatives.
http://www.the-dma.org/guidelines/EcommerceIntegrity/archives.shtml