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DMA Corporate Responsibility Committees

DMA’s Corporate Responsibility Department oversees the activities of three committees, which are comprised of executives from DMA member organizations. The charter and scope of each committee (detailed below) are different but complementary. The collective work of the committees forwards DMA’s broad stated corporate responsibility and self-regulation objectives.

Committee on Environment and Social Responsibility (CESR)

Comprised of 16 executives from DMA member organizations, CESR was established by DMA’s Board of Directors in 2005 to identify challenges germane to direct marketing companies being good corporate citizens, recommend best practices to the direct marketing community and DMA’s Board, and influence DMA members to make progress on these challenges over time.

CESR is currently comprised of two Subcommittees, which to date have focused on helping DMA member organizations understand and make progress on environmental issues and e-commerce integrity issues as relevant to the direct marketing community.

Ethics Policy Committee

Comprised of 11 executives from DMA member firms, the Ethics Policy Committee is responsible for keeping DMA’s self-regulatory industry Guidelines for Ethical Business Practice timely, specific, and meaningful in relation to technology and industry changes and DMA’s broad stated corporate responsibility objectives.

Committee on Ethical Business Practice (Ethics Operating Committee)

Comprised of 17 executives from DMA member organizations, the Ethics Operating Committee examines promotions and practices that may violate DMA's self-regulatory Guidelines for Ethical Business Practice. The Committee works with both member and non-member companies to gain voluntary cooperation in adhering to the guidelines and to increase good business practices for direct marketers. Although cooperation with the Committees is voluntary, it is in everyone's best interest to work together to ensure that high standards are maintained and consumer confidence in direct marketing is enhanced.

The DMA Guidelines for Ethical Business Practice have been applied to hundreds of direct marketing cases concerning deception, unfair business practices, personal information protection, and other ethics issues. In order to educate marketing professionals on acceptable marketing practices, a case report is regularly issued which summarizes questioned direct marketing promotions and how cases were administered. The report also is used to educate regulators and others interested in consumer protection issues about DMA's self-regulatory guidelines and how they are implemented.

The Ethics Operating Committee is also responsible, along with the Ethics Policy Committee, for reviewing and revising The DMA Guidelines for Ethical Business Practice as necessary to keep the guidelines timely, specific, and meaningful in relation to DMA’s stated broad corporate responsibility objectives.

For more information on the Ethics Operating Committee and how to file a complaint, please click here.

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