DMA Report on Ethics Committee Findings
DMA handles complaints about member and non-member marketers. DMA's Committee on Ethical Business Practice compares marketer practices to DMA's ethics guidelines and asks companies to come into compliance.
Members who don't comply with the requests of the Committee face public DMA Board censure, suspension or expulsion.
Non-members that do not cooperate are referred to law enforcement agencies and their cases are publicized.
Reports on Ethics Committee Findings:
2013-2014 Annual Ethics Compliance Report
February 2009 - February 2010
July - December 2008
Resources for Marketers
DMA’s Guidelines for Ethical Business Practice can be found at http://www.dmaresponsibility.org/Guidelines/.
Additional DMA Publications can be found on DMA's Corporate & Social Responsibility Resource Center for Businesses at http://www.dmaresponsibility.org.
How to Submit Cases
To submit a case for Committee review, send the Complaint Form located at http://www.dmaresponsibility.org/ComplaintForm (or a brief letter) along with a copy of the promotion or an example of the practice that is of concern to:
Senny Boone, Senior Vice President, Corporate & Social Responsibility
Direct Marketing Association
1615 L St. NW
Washington, DC 20036-5624
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