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DMA Report on Ethics Committee Findings

  • DMA handles complaints about member and non-member marketers. DMA's Committee on Ethical Business Practice compares marketer practices to DMA's ethics guidelines and asks companies to come into compliance.

  • Members who don't comply with the requests of the Committee face public DMA Board censure, suspension or expulsion.

  • Non-members that do not cooperate are referred to law enforcement agencies and their cases are publicized.

Reports on Ethics Committee Findings:

2013-2014 Annual Ethics Compliance Report



February 2009 - February 2010

July - December 2008


Resources for Marketers

DMA’s Guidelines for Ethical Business Practice can be found at http://www.dmaresponsibility.org/Guidelines/. Additional DMA Publications can be found on DMA's Corporate & Social Responsibility Resource Center for Businesses at http://www.dmaresponsibility.org.

How to Submit Cases

To submit a case for Committee review, send the Complaint Form located at http://www.dmaresponsibility.org/ComplaintForm (or a brief letter) along with a copy of the promotion or an example of the practice that is of concern to:

Senny Boone, Senior Vice President, Corporate & Social Responsibility

Direct Marketing Association
1615 L St. NW
Suite 1100
Washington, DC 20036-5624
fax: 202.955.0085
email: ethics@the-dma.org

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